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#mcu

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'Captain America: Brave New World Hits $371M Worldwide'

Why is this a bomb? Well, if you spend a reported $250 million on shoots and reshoots, about $100 million on ads (industry standard), then have to share 50% of the profit with the theaters...

The math isn't mathing. Not to say it's a bad movie, but it was definitely a failure at the box office. 😐

#MCU seems to think the way to establish villainy is through scale-- the more people (planets? Universes!) they hurt, the worse the villain. But scale has become meaningless with the multiverse. Better to measure villainy with cruelty, entitlement, that kind of thing. 1/3

If you are a fan of the CASTING of the #MCU, then you need to be aware of this woman: Sarah Halley Finn is the UNSUNG hero of #MarvelStudios. She's responsible for brilliant casting decisions and just doesn't get enough credit. 👑

Here's a twenty minute interview with her, FULL of inside information about the casting process and what she looks for in her actors. It's worth your time.

youtube.com/watch?v=IP0yd1w-P9